Keynote Speaker

When Danny Hearn contacted XYZ University five years ago, two daunting issues loomed over industries throughout the region of Hickory, North Carolina: how to attract and engage Millennials, and how to solve for the aging workforce crisis and talent shortage.

“Our number one business issue is attracting young people to manufacturing jobs. It’s at a crisis stage. We have 3,000 jobs that go unfilled every day. Most are really great manufacturing jobs that require smart, skilled people,” said Hearn, who is President and CEO of the Catawba County Chamber of Commerce in Hickory, NC.

Sounds Familiar Doesn’t It?

That’s why we reached out to XYZ University. XYZ University isn’t really a university… at least not in the traditional sense of living in a dorm, eating ramen noodles, and pulling all-nighters, but they do educate and prepare organizational leaders for the future. This year at our Conference Opening General Session you will learn everything you need to know about Generations X, Y, and Z and how to engage them as employees, members, and leaders.

Elisa Webb Hill is a workforce strategist, innovation expert and a senior consultant for XYZ University.

She previously held senior roles in innovation, marketing and global licensing in the United States and Europe for such notable companies as Kellogg’s, Coca-Cola,and Federated Department Stores.

Elisa brings these executive management insights to her presentations, helping organizations navigate workforce shifts,engage young professionals, and implement future-focused talent strategies. In her presentation you will learn what motivates people and how to engage your next generation of talent.

Don’t miss this – Thursday, April 26 @ 8am at the Greater Tacoma Convention Center!